Tag Archives: appartamento

The Lago cyclone re-writes the rules of furniture

On Sunday, 9 January, this potent article was published in the Corriere del Veneto. The journalist, Macri Puricelli, looked to origins, ideas and philosophy for his construction of the Lago profile.

The origins date back to the 1950s, when the grandfather ran an artisan workshop that produced furnishings for Venetian churches. In the following years, the business was run by Daniele’s father and older brother, Franco. The company acquired the status of an srl and counted eighteen employees. Our designer stepped into the business when he was eighteen years old…and so the whirlwind began. Today in fact that artisan workshop is a corporation that counts 170 employees (the average age is 34), a distribution network of 350 stores that carry the brand, 27 Lago shops throughout the world and annual sales that have climbed from 5 million to 30 million in six years.

From the very first lines of the article it is clear how quickly things move here…above all, the ideas. Daniele’s words flow and the journalist accurately conveys the key concepts that constitute the hub around which Lago revolves. Openness, humanity and culture are the values that describe a reality in which in addition to the product there is also an approach that solidifies the concept of participation and sharing in everything that one thinks and does. Macri highlights the fact that even the company dining hall is a place where one practices the values of “conviviality” and exchange. The most recent addition, the Appartamento project, also reflects the will and the goal to contaminate and be contaminated.

This is above all an article in which the journalist not only describes but also transmits the idea of a company reality that, wanting to always remain open to the outside and using art and culture are catalysts, is and will always be in continuous movement.

Lago, wine and tigelle

A few days ago, we gave it a small preview and yesterday we were finally able to see, with our very own eyes, the second incarnation of the Appartamento project. This time the navigator brings us to Bologna on Via Dodici Giugno, Number 5, and more precisely in front of a small, early twentieth-century building. Chatter and constant hustle and bustle carry us straight to the apartment door: as always, it is unnecessary to ring or even ask permission to enter….the door is open.

We are immediately met with the smiling welcome of the man of the house, Alessandro. Following our cordial greetings he returns to entertain the other guests who, being curious, are circulating throughout the Appartamento.
The hub of the house, which is also an office, is a corridor/non-corridor off of which open all of the rooms.

The objects and colors clearly reflect the world of our tenant. The principle colors in fact alternate between blue and red, calling to mind the two companies with which the man of the house collaborates: BMW and Ducati.

On the walls, paintings by Gilberto Olivi give the interior a final artistic touch.
Continuing the “domestic tour,” at a certain point one encounters Alessandro’s mama, co-protagonist of the event and undisputed queen of the kitchen (Lago, obviously).

Signora Anna, armed with a rolling pin and an apron, spent almost the whole evening baking tigelle, using upwards of 10 kilograms of flour (not even she could tell me how many she made!).
Dulcis in fundo, and this is a situation that truly calls for the phrase – do you know what Alessandro’s greatest passion is? Sweets! It goes without saying that he delighted us with a series of cakes that he made himself and in particular a zuppa inglese which provided a beautiful finish to the evening…thank you!