Category Archives: News

An interview with Giorgio Fipaldini, creator of ‘open | MORE THAN BOOKS’

Exactly one year ago in Milan, we inaugurated ‘OPEN | more than books, an innovative space designed to be not only a place for buying books and furniture but also a site of sociality, sharing and openness..

We have always believed in relationships and in design that favours them. This is why we participated in the creation of this multifunction space, where the boundaries are erased and where you can do a bit of everything: meet, be alone, work, chat, eat and buy.

For the first anniversary, we interviewed our partner Giorgio Fipaldini, the creator and CEO of OPEN.


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Interview with Harry Owen, designer of the Joynt chair

Born on the Isle of Wight, Harry Owen is the designer of the Joynt chair, which won an Honourable Mention at Compasso d’Oro this year. It is an innovative, surprising chair that will treat you to an unexpected experience.

sedia joynt

Harry, your chair just won a honorable mention for Compasso d’Oro this year…how do you feel about it?

It’s a great privilege for me to see Joynt recognized alongside some of the industries leading projects. My thanks go to Lago Studio for the opportunity they provide for young designers, and also to my tutors at Bucks New University for their support whilst developing the project.

Harry, tell us something more about the concept of the Joynt chair. How did you come up with the idea of a joynt?

Initially the idea developed whilst exploring a traditional chair making process called steam bending, where strips of wood are heated using a steam box. The applied heat and moisture allows the timber to become flexible and bend to a specific shape. However that process is both costly and time consuming, and I wanted to explore other opportunities to bend a timber frame and provide comfort. The key feature of the Joynt chair is the flexible rubber in the backrest, which is a commonly used component from the automotive industry.

Harry Owen sedia Joynt

Which needs does the Joynt chair solve?

Naturally people are always moving, and the flexible back rest provides movement and support in a similar way to a complex office chair. Ideally it can be used in locations ranging from public spaces and offices, to schools and waiting rooms. I still have a couple of the early prototypes around my desk at home.

How important is the ergonomics when designing a chair?

Ergonomics and the understanding of interaction among the user is essential when designing anything. A number of prototypes early in the development allowed us to determine comfort before deciding details of how we wanted it to look. The coloured backrest is intended to indicate to the user that something is going to happen, but many people still seem surprised when they first sit down.

Do you think the ergonomics is an essentials or a plus today?

I think many factors including ergonomics are essential and should influence the development of a product. Costs, materials, proportions and forms are perhaps equally important. I think what we tried to do with the Joynt chair however was to make something innovative, playful, and of course comfortable.

Your chair in three words?

Innovative. Fun. Flexible.

Compasso d’Oro 2014: honourable mentions for Appartamento LAGO and the Joynt chair

At the 23rd Compasso d’Oro, LAGO received two Honourable Mentions: the Joynt chair for product design and Appartamento LAGO in the project category.

Two recognitions that touch two important areas for LAGO: Lagostudio and Appartamento LAGO.

The Joynt chair, designed by young designer Harry Owen, emerged from Lagostudio, the LAGO creative workshop where each year students from the world’s best design schools are invited to participate

sedia joynt

The innovative aspect of this design lies in the flexibility of the seat back. At first look, the Joynt chair appears to have an ergonomically unnatural slant but, thanks to the rubber joint integrated into its wooden structure, in reality it follows the shape of the body. The seat back flexes to support the spine and is extremely comfortable.

The Appartamento LAGO project instead redefines and reinvents spaces reserved for contact between company, consumer and product. It is an entirely new living space and cultural experiment: a real flat, with real residents and entirely furnished with LAGO products, the owner of which, a design lover, opens the doors to visitors, organising and hosting cultural events, talks and exhibitions in the flat itself.

cucina salotto

Inaugurated in Milan in 2009, for the Salone del Mobile, the Appartamento LAGO project is proof that design today is no longer simply physical, but instead goes beyond the object: the energy, relationships and situations generated between people in the Appartamento can never be replicated anywhere else in the same way.


LAGO on view in Rome as an example of sustainability

A few months ago, the photographer Pippo Onorati stopped by LAGO because he wanted to photograph our company and present the photos in ‘Cambiamo clima! Gli eroi della terra‘, an exhibition dedicated to showing how ordinary people can work in a creative, innovative and socially useful way while respecting the environment around them.

Pippo Onorati is a Roman photographer, designer, director and journalist. Over the course of his professional career, he has worked with Oliviero Toscani and realised major photographic and communications projects for celebrities, publishers and big companies.

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The exhibition, which will open at MAXXI, then travel to Gianicolo and finally, from 6 June, be on permanent display at the Centro Elsa Morante, Rome, mixes the visions of professional photographers like Gianni Berengo Gardin and Francesco Zizola with those of photographers from Shoot4Change, a not-for-profit volunteer organisation dedicated to humanitarian photography.

mostra cambiamo clima

LAGO was chosen by Pippo Onorati for its philosophy, centred on the individual, and its search for a kind of sustainability that is not just environmental but also social. The LAGO FABBRICA (Lago Factory) is evidence of both, built in glass and wood and designed so that sunsets permeate the workspaces, as is Lean Production, which is focused on minimising waste, and projects like ‘An evolved industrial zone’ by Anna Scalfi Eghenter, which aim at revitalising the territory, and Art Waiting Room, a project that brings the value of art to time spent waiting.

lagofabbrica lagofabbrica lagofabbrica lagofabbrica lean production LAGO Wildwood tables

Pippo took the photos for this post while he was visiting the company. We are delighted to have been chosen, understood and expressed from an outsider’s view. It is confirmation that when design tries to transmit change, it often succeeds.

Download the exhibition catalogue.

Interview with Luca de Bona, designer of the Dangla chair

Today we meet Luca de Bona, designer of the Dangla chair. Luca took part in the 2010 edition of  LAGO STUDIO and he designed a chair that likes its clothes to fit like a glove, perfect for the living room and the kitchen. Enjoy!

Living Lago con sedia Dangla

What was the guiding concept for the design of Dangla?

I wanted a feminine chair: an elegant body to be dressed and undressed in a single gesture, as well as sturdy and cradling. But I also wanted a chair that could adapt to various contexts and times, not one that follows trends. I thought that designing a chair that meets all of my personal and aesthetic needs (including swinging) would make Dangla something that everyone could find one or more affinities with.

Sedia Dangla_4

Why did you decide to design specifically a chair?

In the history of furnishing, there have always been chairs. And, in a certain way, the chair has reflected the styles and uses of every age in its forms. More than any other piece of furniture, it has the task of being both aesthetically pleasing and comfortable. Designing this type of chair is a kind of challenge: I wanted to show how it is still possible to invent a chair that has never existed before and offer a timeless solution, a chair that is a little bit magical, one that changes its appearance with a single gesture and its shape with the weight of the body.

Sedia Dangla_3

The Dangla chair can be customised with three different fabrics. How important is it today to give the consumer the opportunity to create a personal design?

Today, people’s ways of living, travelling and working follow rhythms and habits that are increasingly heterogeneous and dynamic. This makes their taste more broad, aware and intermittent. They know design, but they want it to be flexibly adaptable to their own needs and environment. In this period of transformations, even the hierarchies of living and work space are undergoing unimaginable revolutions. Dangla perfectly satisfies its practical and ergonomic role, but thanks to its sinuous silhouette, it can also be either elegantly or casually ‘dressed’, becoming a chair for the kitchen, the living room or the office.


Which Dangla would you choose?

I live in a small house, with spaces distributed around a living area that functions are a place for eating, working, relaxing and getting together with friends. Around the big table, which acts as a hub for all of the main activities in my home, I would like six Dangla chairs, each dressed in a different way: fabric, leather, smooth, textured, with a zip and exposed stitching, so that each person can instinctively choose where to sit.

dangla chair

What do you think the fabric for the new millennium will be?

I imagine it will be a synthetic fabric, produced by a loom that combines tradition and cutting-edge technology: an ecological use of natural fibres interwoven with innovative, sustainable materials that can warm, illuminate and change colour but that is also easy for anyone to work with, embroider and customise according to their personal style and taste. We are projected towards the future, and this lets us achieve exceptional goals, but we are also human beings with ancestral sensory requirements to satisfy, as well as a congenital need to leave a trace through marks and decoration.

For more info about LAGO STUDIO and to apply for next workshop: The deadline to apply for the second workshop is 25th May.

Now accepting applications for the Lagostudio workshops

We are now accepting applications for the 2014 LAGOSTUDIO workshops. LAGOSTUDIO is the creative soul of LAGO, a laboratory where young talents can develop innovative projects. It is an excellent opportunity for designers and architects to spend ten together days on-site, working side by side with LAGO creatives and technicians.

Lagostudio Workshop

This year, there will be two LAGOSTUDIO workshops. Here are the dates and deadlines.

The application deadline is 18 May 2014.

The application deadline 25 May 2014.

Applications received after the deadlines will be kept in consideration for future workshops.

It is simple to apply. Just fill out the online application form, also sending your CV and project portfolio. LAGOSTUDIO workshop participants will be given a specific brief and guidelines for designing products that are in-line with the LAGO philosophy and mood. Projects deemed especially interesting will be produced by the company, which will reward the designer/architect with economic compensation.


Lagostudio Workshop


The 10 workshop participants will be selected by a committee of prominent figures in the world of design, chaired by Daniele Lago, Creative Director of LAGO. The committee will evaluate the candidates’ portfolios, concentrating on product innovation, compatibility with LAGO style and the maturity of the designs.


The official list of workshop participants will be published on the LAGOSTUDIO website upon confirmation of the participation of all ten designers.


More information, the complete competition announcement and the LAGOSTUDIO products already being produced by the company can be found on the LAGOSTUDIO website. Further information can be requested by sending an email to:


LAGO Community Table @ Turin International Book Fair

The 27th Turin International Book Fair opened on 8 May at Lingotto and will continue until 12 May.

For this occasion, we have set up the Lounge of the Circolo dei Lettori (Readers’ Circle)—Pavilion 5 W07—with a LAGO Community Table where writers, journalists and publishers can meet to talk, share ideas and introduce themselves.

The LAGO Community Table is one of our answers to the need to experience design ‘live’, looking at, touching and using the products. The Community Table is a place for socialising, talking, working and eating, a centre of attraction for making connections and launching an interesting chain of communication.


The area for relaxation and interviews is instead furnished with Air sofas and Huggy chairs.


The theme of this year’s International Book Fair is ‘Good’. ‘Good’ understood in all of its aspects: philosophical, ethical, historical, literary and neuroscientific. But also the concept of the Common Good and of ‘work well done’, for rediscovering craftsmanship in editorial creation and production.

For more information, visit the fair website:

LAGO @ Clerkenwell Design Week

From 20 to 22 May, we will be in London for Clerkenwell Design Week. LAGO will be present at this London design event in three locations: the Clerkenwell Press Room, where we are an official sponsor; the Design Addition area at the Crypt on the Green (underneath St James Church), Clerkenwell Close, where we have set up a lounge corner, and, finally, the courtyard of the Farmiloe Building, furnished with our Lastika chairs.

Something LAGO will be happening at each of these locations. On 21 May, at 6 p.m. in the Clerkenwell LAGO Press Room, ‘Interior Life Conversation‘, a roundtable discussion on the role and responsibility of contemporary interior designers. How can places for life and relationships be created that generate beauty and positively influence the lives of those who use them?

Press Lounge

Discussants will include Daniele Lago, chief executive of LAGO; Angelica Longo, architect and tenant of the Appartamento LAGO Alto Salento, Nigel Coates, architect and designer, and Charles Ganz – Managing Director of The moderator will be Virginio Briatore, journalist and design philosopher.

LAGO Press Lounge

On 22 May at 5 p.m., we will inaugurate the Dolcezza Bonhill coffee shop, a project developed together with 7Gr and located in the Shoreditch neighbourhood, London’s most arty and fashionable neighbourhood.

dolcezza bonhill by lago

Dolcezza Bonhill is part of the LAGO Inside initiative, which is focused on improving the experience of places through design. The space merges the best of Italian food and design culture and revolves around extra-long, welcoming ‘social’ tables that facilitate sharing and human interaction.

dolcezza bonhill

Furnishing with colour: walls

White strikes us like a great, apparently absolute silence. Inside, we hear it like a non-sound, similar to the musical pauses that briefly interrupt the development of a phrase or theme … It is not a dead silence, but rather one that is rich in potential. White has a sound of silence that we can, unexpectedly, understand‘. Thus Kandinsky described the colour white, in his intriguing essay, Concerning the Spiritual in Art.

Appartamento LAGO Pescara

White contains all colours within it, it is its source and we often use it for the walls of our homes, whether because, being neutral, it goes with everything or due to laziness or a lack of creativity. And yet wall colour is not a secondary element of interior design: instead, it is a tool that changes our perception of space and influences our psychic and emotional wellbeing. There is no doubt that a red wall communicates something quite different than a green one. Of course, we do not claim to be big experts in Feng Shui, but most people could use a little advice about how to colour the walls of their homes. Which colours do the experts say are best suited to the various areas of the home?

The entryway

Appartamento LAGO Alicante

A place of transition between inside and outside, the entryway is an opening to our private world, so much so that people who are not welcome are left there, if not at the front door. Travelling salesmen know a bit about this. Curiously, these spaces, which are in and of themselves not very bright, are often not very well cared for, as if to discourage ‘invasion’. And yet they are the first welcome we offer our guests. If you are not so fortunate as to have a charming entryway with an exposed stone wall, like the one in the Lago Appartamento in Alicante, you can make it more welcoming by painting it in bright, luminous colours. You can decide which ones. The entryway is one of the few areas of the home where there are no limits to our choice of colour, a place where we can fearlessly experiment with our personalities.

The kitchen

Appartamento LAGO Bergamo

This is the heart of the home. It is the room that most strongly expresses the concept of family, since it is a place of exchange and sharing. The best colours for the kitchen are ones associated with conviviality, like yellow and orange. Yellow is the colour of cheerfulness, communication, extroversion, the sun and ripe grain. It stimulates digestion, since it helps the assimilation of food. Orange, which you get from mixing yellow with a bit of red, is full of energy without being aggressive. Normally associated with citrus fruit, it stimulates the appetite. One should avoid reds and blues in the kitchen (they are too heavy), while bright shades of green work very well. An alternative to colouring the walls is to leave them white and install a colourful kitchen.

The living room


Relaxation. This is the key word for the living room, the space where we go to relax after a long day of work, and where we entertain guests. The best colours are neutrals, from the brown range: creams, biscuits, brownish-greys. Colours of the earth and natural materials have always been classics of interior decoration. Terracottas are also excellent choices, like red, brick red, antique pink and orange, which help warm up the atmosphere.

The bedroom

LAGO Bedroom

This area needs to be healthful and tranquil. Rest is extremely important to us as human beings, otherwise we would not dedicate a third of our lives to it. For the bedroom, you can choose cool colours (like blue and green) or warm colours (like pink, peach and apricot).

The study

Lago Office

The room dedicated to work and study needs to help us with our organisation, concentration and productivity. The colours that best meet these needs are bright green and yellow, while orange is good for the more creative types, since it stimulates visual memory.

The bathroom

LAGO Bathroom

This is arguably the most intimate room in the home, the place where we strip away our masks and fatigue. Like the entryway, the bathroom is a very versatile space, in terms of colour. Since water is one of the first things we associate with bathrooms, the best hues are blue, turquoise and green, but a peach or antique pink bathroom can also create a gentle atmosphere, perfect for relaxing.

An alternative to paint is wallpaper. There are many different kinds in the LAGO Interior collection, like the most recent design, 3Dots, which is perfect for children’s rooms; Playwall, a Velcroed wallpaper (patented by Jannelli&Volpi) to which you can attach, detach and reattach shelves and cushions, and Luci e Ombre, which invades the room with light patterns coming from imaginary windows.

Take a look at the LAGO wallpapers designed together with Jannelli&Volpi.

Choose the colours for your home from the Natural Wall Painting collection, developed together with Oikos.

Interview with Jennifer Rieker, designer of 3Dots Wallpaper

We met Jennifer Rieker at the first 2013 Lagostudio workshop. And this year she was the winner of the Lagostudio ‘Young Contest’. We were working on children’s rooms and asked the Lagostudio creatives to design some wallpaper for kids. Jennifer’s design, 3Dots Wallpaper, came in first. It is simple and amazing, just as design for children should be.

Jennifer Rieker

Hi Jennifer. How did you come up with the idea of 3Dots Wallpaper? Tell us more about the concept.

First I tried to remember the wallpaper that I had in my room when I was a child. It was completely white. But it had a kind of relief structure made of small dots. So to me as a child it was not only a white wall, I was discovering silhouettes like animals, people or objects in the random structure. Secondly I was inspired by an article I read about the fact that we tend to see faces in everything. The basic elements we need to recognize a face are two dots aligned horizontally over a nose or a mouth. This lead to the idea of the 3Dots wallpaper.

It’s a dotted pattern, in which you can find different animals by spotting the 3 black dots, which make the faces. So to adults it may be just a random pattern, but to children it can be a forest full of animals.

3Dots Wallpaper

Which aspects should be taken into account when designing for children?

Just ask them or ask yourself and remember what you liked or disliked when you where a child. Don’t take it too serious, design should make you smile.

Are there some needs that the designers or the companies do not have yet understood?

Design for children should be also adorable for adults. The best example would be a design that you want to have in your office or living room as well as in the kids room.

An essential fot the kids’ room?

A hide-away. A place in the room, that feels like your own tree house or cave. A place where you can hide, read or play, alone or with a friend.

How was your room when you were a child?

It was only 9m2, that’s why I had a loft bed. Underneath it was a space to hide or play with friends. The wallpaper was white, with a dotted relief and I had a wooden seagull hanging from the ceiling.

Camerette Lago