Design Conversations

Our Art Waiting Room is currently in the able hands of Anna Scalfi Eghenter, an artist from Trent who, through her art, seeks to trigger participatory dynamics beyond the strictly artistic sphere and in relation to such themes as the economy, the environment, daily life and living.

Her new project, “Time is the place”, for fondazione march, invites reflection on the critical points of mobility in the industrial zone of Villa del Conte (PD), offering creative strategies to users that can become new habits and that stimulate relations between businesses.

Through research on transportation (train and bus routes and schedules, parking, metropolitan surface projects) and on the ways, habits, schedules and motivations of those who work, live or arrive in Villa del Conte, Anna in generating a series of targeted artistic interventions such as Workstation (the artist’s studio), Time Ticket (a ticket which has a time as its destination, not a place), Usucapio (train station seating dedicated to commuters), Born to Be Stolen (fluorescent bicycles with instructions for how they can be stolen), Fairway (industrial golf course with the course holes located at participating businesses) and Mapcase (bookstore-archive in the shape of a map of Villa del Conte).

The goal is to transform the industrial zone of Villa del Conte into an evolved industrial district – not in the literal meaning of the term that signifies a socio-economic entity constituted by a group of businesses of a productive sector located in a circumscribed area, among which there is collaboration but also competition, but rather in the sense of a place constituted by a group of businesses from diverse productive sectors that share services, visions and points of aggregation.

We are getting the ball rolling on Thursday, 28 April with a tour through the industrial zone that departs at 6pm from the Villa del Conte train station.
The industrial zone will be transformed into an enormous gold course in which the businesses constitute the eleven holes. Cement and soil, a few pieces of turf near the gates. Soft, environmentally-friendly balls. Outside of each business, its respective logo is made into a flag signaling a point to be scored. Derived from Urban Golf, Industrial Golf is a new way of relating to public space in the city.

At 7pm we will shift to the LAGO waiting room for the exhibition opening. Later, at 8pm, we will host a concert by Mario Brunello in the LagoFabbrica, which we will tell you about soon.

For information on rounds of Industrial Golf in the Industrial Zone of Villa del Conte contact fondazione march – info@fondazionemarch.org

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Anna Scalfi Eghenter, born in Trent in 1965, conceives art as a subversive frame that alters the boundaries of action. The entire organizational process of her projects takes an analytic perspective of mechanisms of negotiation between art and civil society. An independent artist, she intervenes with site-specific projects that trigger participatory dynamics that extend beyond the strictly artistic sphere on themes such as the economy, the environment, daily life and living.
She currently works in London where she is advancing her project “From inside (I like the system)”, through a PhD program at the Essex Business School. Her work reflects an interdisciplinary background, having studied at the School of Fine Arts, Brera (Milan), the Academy of Theatrical Arts S. D’Amico (Rome) and in the Sociology department at Trent. The artworks of Scalfi Eghenter have been displayed
at the Pistoletto Foundation in Biella (2010), the Foundation of the Civic Gallery of Trent (2009), the Sandretto Re Rebaudengo Foundation in Turin (2008), the MART-Museum of Modern and Contemporary Art in Rovereto (2007), and at  Manifesta7-Parallel Events (2008).

For the holiday on March 8th, we paid homage to the female world, remembering the event memorialized by International Women’s Day for the past 100 years, and especially the social, political, and economic conquests achieved by women, the discrimination and violence they have suffered and that many women unfortunately still suffer today.

The situation has certainly improved and women are taking an ever more active role in every field of life. The worlds of art and design also benefit from their positive influence.
In the world of art, the female figure has long represented an inspiring muse for the work of many painters, sculptors, musicians, and artists. To think for even an instant of what Art would be without the female component is to comprehend the centrality of its role. But of course many women have known how to develop their own talent, becoming creators in the same artistic endeavor.

“Woman” is therefore also synonymous with creativity and we can’t not speak today of the women who have brought their creativity to LAGO:

Britt Leissler and her Huggy armchair, winner of the Good Design Award 2009

Nuša Jelenec and the Col-letto bed, winner of the Elle Decoration Design Awards 2010

and Monica Graffeo with the Steps B bed, selected for Adi Index 2009

But that’s not all… Design Conversations, the first Italian corporate blog in the furnishings sector, is today managed primarily by women! In just the last few days, the women of the Marketing Office planned the publication of the contents of the Blog and the Community. Female students from Iaad who are very interested in the world of Web Design were also active participants in the meeting.

A salute to the women of the world in honor of this special day!

How many times have you asked yourself, “But how would LAGO look at my place?” Often, it’s hard to get an idea of how 36e8 or 30mm would look on the walls of your home by just looking at images in the catalogs…even if you have a vivid imagination.
The first suggestion that comes to mind is to visit our Appartamenti. Brera and Venice are already open and you can see there what LAGO design looks like in a real home!

For those of you who don’t live near one of those cities…well…we have invented something else! We knocked on the doors of some of our clients and had a couple of informal chats. They told us why they chose LAGO and revealed their personal stories. Every house is a truly fascinating microcosm reflecting the personality of the people who live there.
We published the first installment of “At home with…” last week in our community‘s magazine. We visited the house of Anna, controller of a pharmaceutical company with a passion for dance. She has a passionate and sparkling personality, as the colors of her home testify: red, black and white.

But I don’t want to ruin the surprise…you can see Anna and her home here!
Tomorrow we are ringing the bell at Maria Grazia’s place. Are you coming with us?