Author Archives: Sarah Elizabeth Cree

An interview with Carlo Cretella, the Redesigner of the new LAGO WELCOME in Verona

A few months ago, at the Salone del Mobile in Milan, we presented LAGO Interior Life, the guiding philosophy inspiring our work, which we want to generate empathy between our interior lives and the interior spaces we live in. It is a simple equation: ‘If you spend your time in quality spaces, your quality of life will also be improved’.

We transferred this approach to the world of tourism, because we believe that design can improve life even in spaces where people are just passing through, like hotels and B&Bs. And so LAGO WELCOME was born, an initiative addressed to people who want to invest in hospitality facilities and believe in the unique experiences that can be generated by interior design.

After inaugurating the first LAGO WELCOME in France, the Lion Blanc in Saint Tropez, we opened the first Italian LAGO WELCOME, B&B design Verona.

We asked architect Carlo Cretella, the LAGO REDESIGNER who designed the interiors, to talk with us about the project.

Verona design
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An interview with Giorgio Fipaldini, creator of ‘open | MORE THAN BOOKS’

Exactly one year ago in Milan, we inaugurated ‘OPEN | more than books, an innovative space designed to be not only a place for buying books and furniture but also a site of sociality, sharing and openness..

We have always believed in relationships and in design that favours them. This is why we participated in the creation of this multifunction space, where the boundaries are erased and where you can do a bit of everything: meet, be alone, work, chat, eat and buy.

For the first anniversary, we interviewed our partner Giorgio Fipaldini, the creator and CEO of OPEN.


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Goodbye Bernardo Secchi, contemporary urban planner

This post is dedicated to Bernardo Secchi, Professor of Urban Planning at the Istituto Universitario di Architettura di Venezia (IUAV), who just passed away.

We met him a few years ago at the Appartamento Milan for one of the events in the ‘Dialoghi’ series.  He talked to us about his projects, including ‘Le Grand Paris’, explaining how design and urban planning are more similar than one might think. Both disciplines, according to Secchi, need to study how people move in space and pursue the goal of improving lives through design projects.

Bernardo Secchi

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LAGO STUDIO workshop with designers from Bucks University

Ten days ago, we welcomed a group of designers from Bucks University, who came to participate in the 2014 LAGO STUDIO workshop. This is the sixth year that Professor Lynn has brought her students to Italy to design side-by-side with the LAGO design team.


This year’s workshop brief was ‘What can we bring to the Lago Interior Life philosophy …?’ The young designers were asked to look beyond the product and focus on the people who would use it and on the interactions that design can generate.


For ten days, the Bucks students worked at the LAGO Community Table that we set up for the workshop in the LAGO FABBRICA showroom The table, literally conceived for promoting sharing, dialogue and interaction, acted as a frame for the creative dynamics of the LAGO STUDIO workshop.


To welcome the designers, we prepared an ethnic dinner with dishes as varied as the cultures they come from. In the kitchen, the designers also shared their experiences, culture and original way of seeing and interpreting things




And this is the added value LAGO STUDIO brings to the company: encounters between cultures and people with the common goal of designing interiors that improve people’s lives. Tons of interesting ideas came out of the workshop and the results are unquestionably positive. LAGO STUDIO is an experience that enriches the designers and each and every one of us! 

Best of luck, guys and see you next year, Professor Lynn!



Six years of LAGO STUDIO with Bucks University. Watch our video interview with Lynn Jones, who talks about how the collaboration with LAGO got started.





Compasso d’Oro 2014: honourable mentions for Appartamento LAGO and the Joynt chair

At the 23rd Compasso d’Oro, LAGO received two Honourable Mentions: the Joynt chair for product design and Appartamento LAGO in the project category.

Two recognitions that touch two important areas for LAGO: Lagostudio and Appartamento LAGO.

The Joynt chair, designed by young designer Harry Owen, emerged from Lagostudio, the LAGO creative workshop where each year students from the world’s best design schools are invited to participate

sedia joynt

The innovative aspect of this design lies in the flexibility of the seat back. At first look, the Joynt chair appears to have an ergonomically unnatural slant but, thanks to the rubber joint integrated into its wooden structure, in reality it follows the shape of the body. The seat back flexes to support the spine and is extremely comfortable.

The Appartamento LAGO project instead redefines and reinvents spaces reserved for contact between company, consumer and product. It is an entirely new living space and cultural experiment: a real flat, with real residents and entirely furnished with LAGO products, the owner of which, a design lover, opens the doors to visitors, organising and hosting cultural events, talks and exhibitions in the flat itself.

cucina salotto

Inaugurated in Milan in 2009, for the Salone del Mobile, the Appartamento LAGO project is proof that design today is no longer simply physical, but instead goes beyond the object: the energy, relationships and situations generated between people in the Appartamento can never be replicated anywhere else in the same way.


LAGO on view in Rome as an example of sustainability

A few months ago, the photographer Pippo Onorati stopped by LAGO because he wanted to photograph our company and present the photos in ‘Cambiamo clima! Gli eroi della terra‘, an exhibition dedicated to showing how ordinary people can work in a creative, innovative and socially useful way while respecting the environment around them.

Pippo Onorati is a Roman photographer, designer, director and journalist. Over the course of his professional career, he has worked with Oliviero Toscani and realised major photographic and communications projects for celebrities, publishers and big companies.

lagofabbrica lagofabbrica lagofabbrica

The exhibition, which will open at MAXXI, then travel to Gianicolo and finally, from 6 June, be on permanent display at the Centro Elsa Morante, Rome, mixes the visions of professional photographers like Gianni Berengo Gardin and Francesco Zizola with those of photographers from Shoot4Change, a not-for-profit volunteer organisation dedicated to humanitarian photography.

mostra cambiamo clima

LAGO was chosen by Pippo Onorati for its philosophy, centred on the individual, and its search for a kind of sustainability that is not just environmental but also social. The LAGO FABBRICA (Lago Factory) is evidence of both, built in glass and wood and designed so that sunsets permeate the workspaces, as is Lean Production, which is focused on minimising waste, and projects like ‘An evolved industrial zone’ by Anna Scalfi Eghenter, which aim at revitalising the territory, and Art Waiting Room, a project that brings the value of art to time spent waiting.

lagofabbrica lagofabbrica lagofabbrica lagofabbrica lean production LAGO Wildwood tables

Pippo took the photos for this post while he was visiting the company. We are delighted to have been chosen, understood and expressed from an outsider’s view. It is confirmation that when design tries to transmit change, it often succeeds.

Download the exhibition catalogue.

Now accepting applications for the Lagostudio workshops

We are now accepting applications for the 2014 LAGOSTUDIO workshops. LAGOSTUDIO is the creative soul of LAGO, a laboratory where young talents can develop innovative projects. It is an excellent opportunity for designers and architects to spend ten together days on-site, working side by side with LAGO creatives and technicians.

Lagostudio Workshop

This year, there will be two LAGOSTUDIO workshops. Here are the dates and deadlines.

The application deadline is 18 May 2014.

The application deadline 25 May 2014.

Applications received after the deadlines will be kept in consideration for future workshops.

It is simple to apply. Just fill out the online application form, also sending your CV and project portfolio. LAGOSTUDIO workshop participants will be given a specific brief and guidelines for designing products that are in-line with the LAGO philosophy and mood. Projects deemed especially interesting will be produced by the company, which will reward the designer/architect with economic compensation.


Lagostudio Workshop


The 10 workshop participants will be selected by a committee of prominent figures in the world of design, chaired by Daniele Lago, Creative Director of LAGO. The committee will evaluate the candidates’ portfolios, concentrating on product innovation, compatibility with LAGO style and the maturity of the designs.


The official list of workshop participants will be published on the LAGOSTUDIO website upon confirmation of the participation of all ten designers.


More information, the complete competition announcement and the LAGOSTUDIO products already being produced by the company can be found on the LAGOSTUDIO website. Further information can be requested by sending an email to:


LAGO Community Table @ Turin International Book Fair

The 27th Turin International Book Fair opened on 8 May at Lingotto and will continue until 12 May.

For this occasion, we have set up the Lounge of the Circolo dei Lettori (Readers’ Circle)—Pavilion 5 W07—with a LAGO Community Table where writers, journalists and publishers can meet to talk, share ideas and introduce themselves.

The LAGO Community Table is one of our answers to the need to experience design ‘live’, looking at, touching and using the products. The Community Table is a place for socialising, talking, working and eating, a centre of attraction for making connections and launching an interesting chain of communication.


The area for relaxation and interviews is instead furnished with Air sofas and Huggy chairs.


The theme of this year’s International Book Fair is ‘Good’. ‘Good’ understood in all of its aspects: philosophical, ethical, historical, literary and neuroscientific. But also the concept of the Common Good and of ‘work well done’, for rediscovering craftsmanship in editorial creation and production.

For more information, visit the fair website:

LAGO @ Clerkenwell Design Week

From 20 to 22 May, we will be in London for Clerkenwell Design Week. LAGO will be present at this London design event in three locations: the Clerkenwell Press Room, where we are an official sponsor; the Design Addition area at the Crypt on the Green (underneath St James Church), Clerkenwell Close, where we have set up a lounge corner, and, finally, the courtyard of the Farmiloe Building, furnished with our Lastika chairs.

Something LAGO will be happening at each of these locations. On 21 May, at 6 p.m. in the Clerkenwell LAGO Press Room, ‘Interior Life Conversation‘, a roundtable discussion on the role and responsibility of contemporary interior designers. How can places for life and relationships be created that generate beauty and positively influence the lives of those who use them?

Press Lounge

Discussants will include Daniele Lago, chief executive of LAGO; Angelica Longo, architect and tenant of the Appartamento LAGO Alto Salento, Nigel Coates, architect and designer, and Charles Ganz – Managing Director of The moderator will be Virginio Briatore, journalist and design philosopher.

LAGO Press Lounge

On 22 May at 5 p.m., we will inaugurate the Dolcezza Bonhill coffee shop, a project developed together with 7Gr and located in the Shoreditch neighbourhood, London’s most arty and fashionable neighbourhood.

dolcezza bonhill by lago

Dolcezza Bonhill is part of the LAGO Inside initiative, which is focused on improving the experience of places through design. The space merges the best of Italian food and design culture and revolves around extra-long, welcoming ‘social’ tables that facilitate sharing and human interaction.

dolcezza bonhill