Author Archives: Francesco Dalan

Art is about you, are you about art?

“ART IS ABOUT YOU, ARE YOU ABOUT ART?”. Dimostracelo! Mandaci una foto, scrivici qualcosa e spiegaci come sei legato all’arte. Chi invierà a la foto o il racconto più singolare, sarà invitato ad Affordable Art Fair per partecipare a una delle due serate speciali che vedranno coinvolta la cucina LAGO.

[Le foto o i racconti vanno mandati a web@lago.it - Oggetto: affordable art fair]

affordable art fair

Affordable Art Fair è la fiera dell’arte accessibile che, dopo il successo della prima edizione italiana, ritorna a Milano dal 2 al 5 febbraio a Superstudio Più in via Tortona 27.

Stavolta ci siamo anche noi. Una delle nostre cucine 36e8 diventerà la protagonista di ARTMEETINGS@cucinaLAGO, una serie di appuntamenti dedicati all’arte e alla cucina che si svolgeranno, in maniera non convenzionale, ogni pomeriggio da venerdì a domenica.

Due le serate speciali:

Mercoledì 1 Febbraio: PRIVATE VIEW ore 18.00-22.00 / solo su invito
Pochi fortunati scopriranno in anteprima tutte le opere d’arte esposte dalle 77 gallerie provenienti da tutto il mondo e Vito Gionatan Lassandro, uno dei tenant dell’Appartamento LAGO Milano Brera, eseguirà una performance ai confini tra arte e food nella cucina LAGO.

Giovedì 2 Febbraio. ART&FLAMES NIGHT ore 18.00-22.00
Galleristi e artisti si sfideranno ai fornelli, attorno alla cucina LAGO, coordinati da un noto chef, Matteo Torretta, Miglior Chef Emergente d’Italia nel 2010.

Partecipa al contest e potresti vincere un biglietto per una di queste due serate!

 

The Appartamento wins the Adecco Prize

This time a prize goes not to one of our products, but to a project we hold dear: The Appartamento Lago. Last Friday, Diego Paccagnella, the creator and Art Director of the project, collected the Adecco Prize at the Festival delle Città Impresa in Asolo, awarded to Lago S.p.A. “for having developed an innovative use of Design”.

festival-città-impresa

The first Appartamento was opened two years ago on via Tortona, 21 in Milan. It was exclusively furnished with Lago products and the staff – 13 people – lived there throughout the entire duration of the Salone. The days were lived out with the doors wide open and the first visitors began to climb the stairs and enter (sometimes asking “may I?”, confused by the unusual combination of public and private). From there the flow has continued without interruption…Tortona, Brera followed. Then Venice, Riccione, Bologna, Turin, Bergamo…in short, thousands of visitors, events of every kind, countless words and numerous photos, videos and articles even though few, at the beginning, really understood the complexity of the project.

It was for this reason that the decision was made to publish, with Corraini Editore, the book, “Lago Appartamento”. To explain in 180 pages the ideas and reasoning behind the concept, to create a text that could also be a manifesto for a project with the ambition of activating a change in the meaning of creativity and design. In this matured the strong desire to bet on a vision: to create a network of apartments in which people can meet, get to know and converse with one another. A network of homes where one breathes culture, where one creates energies capable of giving life to creative social change.

Commentary of Diego Paccagnella, Creative Director of Lago S.p.A.: “The awarding of a prize like the Adecco becomes a truly important occasion for reflection on what has already been achieved and what can still be explored with the Appartamento. It is my hope that this prize can offer a moment of satisfaction to all those who contributed and continue to contribute to its fulfillment (and there are many, among Lago staff, professionals, creatives and tenants). Above all I hope that this can be an occasion for reinforcing the conviction that we are all taking part in a project that does not die out but that continues to flourish though the creativity of every single participant. I believe that the Appartamento is a choral project, that it manifests its uniqueness through the plurality of voices involved each and every day!“.

adecco prize

Il Adecco prize 2011

Adecco Prize 2011 – The prize for 2011 is dedicated to Education. The dynamism of ideas is by now a state of necessity and not a fancy dress for openings that count. Education is its motor force, since this orients man, leaving him versatile, leading him to seek the perfect move while accepting limits and balances he might not have wanted. Education is the flexible receptor in each one of us. The forbidden fruit that it represents is therefore a fluid body, ready to to redefine itself in service of the stimuli it receives.

Design according to LAGO

A few days ago, Cristina Morozzi, an important industry journalist, conducted a telephone interview with Daniele Lago and reported what he revealed to her in an interesting article published in the La Repubblica Business & Finance insert on 4 April.

As ever Daniele did not forget his origins, which not only shaped him but which also determined his challenges, such as how lead the company beyond its identity as a family business.

And so the quill of the celebrated journalist traces the cardinal points that define the meaning of “design according to Lago”. Cristina Morozzi did not limit herself to speaking simply of communication, business organization and distribution, but rather her point of view allows the profound significance that is attributed to it to emerge. You will read therefore of dialogue, of culture and of creativity but also of heart, of dreams, of passion and of craziness – elements that delineate and constitute the Lago soul.

If the article is not enough for you or serves to further stimulate your curiosity, this year’s Design Week Milan will be an excellent occasion to enter directly in contact … stop by for a visit. We are waiting for you!!!!! ; )

Appartamento LAGO, what’s happening?

If you want to visit a LAGO Appartamento, it’s really quite simple: just figure out which one is closest, make an appointment with the tenant, and you’re there! To this end, taking a peek online you can see that there are tons of opportunities to check out the by now famous living showroom.

welcome

But what exactly is going on in the Appartamenti?

Each calendar of events is chock full of cooking classes, discussions, and shows that become more than anything else perfect occasions for meeting new people, coming up with ideas and projects, and forming partnerships. In sum, it’s a different way of living life at home and our tenants are ably setting a shining example. By now they have become real PR professionals, with their constantly changing agendas. And so, for all of those who can’t stay glued to the Internet to keep themselves updated, I decided to take stock and see what’s fermenting in the Appartamento project.

Do you want to get into the kitchen to express your inner chef? Tuesday, March 15 was the inauguration of 4 themed events at the Venice Appartamento in which Martino di Stefano, a chef from Treviso, will lead you through the flavorful and colorful culinary world.

cooking class

If you were in Turin and missed the Lighting Design event, you will have another chance to schedule a walk through the city of gianduiotto. On Friday, March 25th, in fact, Marco’s office-home will be transformed into a stage where poetry and music mix to create a truly entertaining evening of live performance. But it doesn’t end there: Tuesday, March 29, again at Via Massena 25, will be the inauguration of the video art project, Pontepolo…here, you can see what it is about!

Following the stunning success of Anna’s tigelle, last Wednesday afternoon in the Appartamento of Bologna was spent in the kitchen, where the tenant’s mamma revealed the ABCs of Bolognese cooking … the participants returned home still licking their fingers!

In Milan, everything is upside down, really. In honor of the famed Milan Design Week, the Appartamento will get a whole new look. But the rubble and scaffolding did not stop our valiant tenants, who, last Wednesday, temporarily switched to a space on the ground floor of Via Brera no. 30 and hosted Cyberdomus on the occasion of the Digital Experience Festival. Now they will take a break to get ready for Fuorisalone … be sure not to miss it!!!

Et dulcis in fundo, coming soon to your screens will be the inauguration of the Appartamento in Bergamo. Marta and Fabio have already begun keeping a diary of the work in progress … In the meantime, if you want to get to know the next tenants who will open their doors to you, you will find a brief presentation in the Appartamento blog. For the rest, stay tuned!

Appartamento Bergamo

LAGO and the floods

The passage of the old year to the new one is always a moment for taking stock of what has come to pass: goals reached and projects carried out.
Taking a few steps backward, one cannot forget the flood that hit our region in the first days of November and that, given the proximity, brought Lago to make its own contribution. Acting quickly, in mid-November we decided to put ourselves into play, going straight to one of the worst-hit areas in order to offer our help. We rolled up our sleeves and threw ourselves into the work: we dismantled furniture, cleaned the walls and floors of flooded houses and businesses, collected and sorted material to distribute to affected residents.

unloading furniture

Coming into contact with certain realities, we were inspired to not limit ourselves to a single contribution, to the day that saw us in operation, but to help these people with a longer term goal. And so was born the AnGeLO project.

The Masiero family

Through the parish of Casalserugo and the municipality of Vicenza we obtained a list of the names of some families in extreme difficulty to whom LAGO would provide furnishings and, with all of us contributing, all that which would be needed to return them to their daily life: dishes, curtains, sheets, covers, etc.
We wanted to involve as many of our clients and suppliers as possible in this initiative: already two of our clients located close to the flooded areas, in the areas around Padua and Vicenza, had confirmed their availability for collaborating with us.
On 18 December we gave an “official” start to this project and armed with screwdrivers and hammers we assembled some furniture…only a start, but as one knows, “he who makes a good start is halfway finished”.

New Lago Store in Beirut

Last Wednesday, heedless of the fiery situation, Francesco and Eleonora hopped a flight to Beirut for the inauguration of the first Lago Store in Lebanon. They returned safe and sound…certainly not aboard the mini-car here below, but on a passenger plane….

mini car Lago Store Beirut

A perfect opening, a truly beautiful store. In addition to the friends of the Lago Store Beirut there were many journalists and designers present.

Representatives of the Italian Embassy in Lebanon also showed up for the occasion…

To see the store, page through the photos here below…

LAGO Appartamento Opening in Turin

And with Turin there are five. Five LAGO hot spots in five cornerstone cities and all open beginning with the first in April 2010: Milan-Brera, Venice, Bologna, Riccione and…now Turin! The opening of the fifth LAGO Appartamento – on via Massena 25 in Turin – was a huge success and the event was followed closely by the press even before Saturday, 15 January, the day of the opening. Just think that, yesterday (and so the morning after the opening), the tenant, Marco, was already invited to give a talk about the project and his experience as a tenant.

marco crepaldi

But how did the evening go? Let’s say it was characterized by lots of cheer, serious and not-so-serious talk and the fusion cooking of Nori Muramatsu (a Japanese chef from Piedmont), in collaboration with Nao, the tenant’s girlfriend…here they are at work, preparing sushi and tea for the guests.

nao and nori, japanese cooks

Excellent sushi, I must say. And it was devoured without restraint by the guests who came and went and exited and entered the Appartamento throughout the whole evening. I tasted only two pieces of maki (sob, sob), but they were truly exquisite! Just to give you an idea of the attack on the sushi…

sushi attack

The Appartamento stayed open until 10pm. The last guests made their exit around 1am! A busy evening, but very fun…you can take a look at what happened in the slide show below…

There was even a conjurer, Gian Vito Svito, who left everyone amazed! I admit I tried to cheat, to trip him up, but I did not succeed! He always guessed the card I had fished out without seeing it…

In sum, a grand evening! Marco has already put the photos online, those of the professional photographer naturally…Take a look!

Until next time.

LAGO and the floods

The passage of the old year to the new one is always a moment for taking stock of what has come to pass: goals reached and projects carried out.
Taking a few steps backward, one cannot forget the flood that hit our region in the first days of November and that, given the proximity, brought Lago to make its own contribution. Acting quickly, in mid-November we decided to put ourselves into play, going straight to one of the worst-hit areas in order to offer our help. We rolled up our sleeves and threw ourselves into the work: we dismantled furniture, cleaned the walls and floors of flooded houses and businesses, collected and sorted material to distribute to affected residents.

unloading furniture

Coming into contact with certain realities, we were inspired to not limit ourselves to a single contribution, to the day that saw us in operation, but to help these people with a longer term goal. And so was born the AnGeLO project.

The Masiero family

Through the parish of Casalserugo and the municipality of Vicenza we obtained a list of the names of some families in extreme difficulty to whom LAGO would provide furnishings and, with all of us contributing, all that which would be needed to return them to their daily life: dishes, curtains, sheets, covers, etc.
We wanted to involve as many of our clients and suppliers as possible in this initiative: already two of our clients located close to the flooded areas, in the areas around Padua and Vicenza, had confirmed their availability for collaborating with us.
On 18 December we gave an “official” start to this project and armed with screwdrivers and hammers we assembled some furniture…only a start, but as one knows, “he who makes a good start is halfway finished”.

Redesign Life: Kathy Fielding arrives from Los Angeles

It’s not a joke, today we have a special guest on the Lago set!

Kathy Fielding, one of the most interesting users at Zooppa.com , arrived direct from Los Angeles and brought with her a sack of ideas, a lot of oomph and a touch of Hollywood spirit!

Kathy likes to work with improvisation and so to she recruited the actors for her sketches here…convincing students studying in the library to come down and see what was going on at our Lago apartment was not so hard!

And this is what happened to Leopoldo and Francesca: They are students at the University of Padua, but under Kathy’s competent direction they transformed for all intents and purposes into full-fledged actors!

Beh, Kathy’s bubbly friendliness shines through in these photos, and the actors had loads of fun!! And you, what are you still doing at home?!

Redesign Life: Day 1

…today at the Lago house there is a great ferment in the air! This morning in fact we welcomed the first group of videomakers who, in order to work on our Lago set, came to us from Genoa!!

Today’s group is seriously organized: actors, make-up artists, extras, and a real director’s crew! The guys from fun lab services (www.funlabservices.com) will help Marcello create the video for his new single! (www.henrybproject.com) Some of the extras were recruited on the spot…they were in the library to study on the second floor, but then they saw the activity on the set from the windows and couldn’t resist the idea of getting involved!

Marcello and his friends aren’t the only ones to be here at our place today…this morning, some journalists paid us a visit for a press conference organized by Lago, Fondazione March and the Culture Office of the Municipality of Padua. And so they, too, saw just how many things can be done thanks to Lago design and a pinch of imagination!

What are you waiting for?! Pay us a visit!!