At the 23rd Compasso d’Oro, LAGO received two Honourable Mentions: the Joynt chair for product design and Appartamento LAGO in the project category.
Two recognitions that touch two important areas for LAGO: Lagostudio and Appartamento LAGO.
The Joynt chair, designed by young designer Harry Owen, emerged from Lagostudio, the LAGO creative workshop where each year students from the world’s best design schools are invited to participate
The innovative aspect of this design lies in the flexibility of the seat back. At first look, the Joynt chair appears to have an ergonomically unnatural slant but, thanks to the rubber joint integrated into its wooden structure, in reality it follows the shape of the body. The seat back flexes to support the spine and is extremely comfortable.
The Appartamento LAGO project instead redefines and reinvents spaces reserved for contact between company, consumer and product. It is an entirely new living space and cultural experiment: a real flat, with real residents and entirely furnished with LAGO products, the owner of which, a design lover, opens the doors to visitors, organising and hosting cultural events, talks and exhibitions in the flat itself.
Inaugurated in Milan in 2009, for the Salone del Mobile, the Appartamento LAGO project is proof that design today is no longer simply physical, but instead goes beyond the object: the energy, relationships and situations generated between people in the Appartamento can never be replicated anywhere else in the same way.
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