Monthly Archives: May 2014

LAGO INSIDE @ Nike We Own The Night

On Friday, 30 May, 7,500 women and girls will invade the streets of Milan for an after-dark 10k run organised by Nike. “We Own The Night” is a women’s race created by Nike to promote safety in the city for female runners all over the world.

The Milan race will take up the baton passed on by London, the first city in this series of runs, which will then continue in Berlin, Amsterdam and Paris. Each “We Own the Night” event reflects the energy, style and culture of its host city, so Milan will be mixing sports, music and design.

lounge lago

We couldn’t not participate in the design capital with our project LAGO INSIDE, which aims to improve spaces and places with Lago design. For this event, we are setting up the Lounge Nike and the Village with colourful, unexpected seating, like the Lastika and Huggy armchairs and Air sofas.

Lastika Nike Lounge

In the weeks leading up to the race, we hosted a few of our friends from Nike for training and yoga sessions led by Master Trainer Sayonara Motta in Appartamento LAGO Brera.

allenamenti nike appartamento lago brera

The LAGO runners are ready too! We just received the complete kit for the race, which will start at Piazza Gae Aulenti then pass through Arena Civica, Parco Sempione, Piazza del Duomo and the Indro Montanelli public gardens to arrive back at Piazza Gae Aulenti.

We Own The Night

The race will start at 9.30 p.m. We will be following the race up close, posting photos and videos of the event on our social network pages: Facebook, Twitter and Instagram. Stay tuned!


Interview with Luca de Bona, designer of the Dangla chair

Today we meet Luca de Bona, designer of the Dangla chair. Luca took part in the 2010 edition of  LAGO STUDIO and he designed a chair that likes its clothes to fit like a glove, perfect for the living room and the kitchen. Enjoy!

Living Lago con sedia Dangla

What was the guiding concept for the design of Dangla?

I wanted a feminine chair: an elegant body to be dressed and undressed in a single gesture, as well as sturdy and cradling. But I also wanted a chair that could adapt to various contexts and times, not one that follows trends. I thought that designing a chair that meets all of my personal and aesthetic needs (including swinging) would make Dangla something that everyone could find one or more affinities with.

Sedia Dangla_4

Why did you decide to design specifically a chair?

In the history of furnishing, there have always been chairs. And, in a certain way, the chair has reflected the styles and uses of every age in its forms. More than any other piece of furniture, it has the task of being both aesthetically pleasing and comfortable. Designing this type of chair is a kind of challenge: I wanted to show how it is still possible to invent a chair that has never existed before and offer a timeless solution, a chair that is a little bit magical, one that changes its appearance with a single gesture and its shape with the weight of the body.

Sedia Dangla_3

The Dangla chair can be customised with three different fabrics. How important is it today to give the consumer the opportunity to create a personal design?

Today, people’s ways of living, travelling and working follow rhythms and habits that are increasingly heterogeneous and dynamic. This makes their taste more broad, aware and intermittent. They know design, but they want it to be flexibly adaptable to their own needs and environment. In this period of transformations, even the hierarchies of living and work space are undergoing unimaginable revolutions. Dangla perfectly satisfies its practical and ergonomic role, but thanks to its sinuous silhouette, it can also be either elegantly or casually ‘dressed’, becoming a chair for the kitchen, the living room or the office.


Which Dangla would you choose?

I live in a small house, with spaces distributed around a living area that functions are a place for eating, working, relaxing and getting together with friends. Around the big table, which acts as a hub for all of the main activities in my home, I would like six Dangla chairs, each dressed in a different way: fabric, leather, smooth, textured, with a zip and exposed stitching, so that each person can instinctively choose where to sit.

dangla chair

What do you think the fabric for the new millennium will be?

I imagine it will be a synthetic fabric, produced by a loom that combines tradition and cutting-edge technology: an ecological use of natural fibres interwoven with innovative, sustainable materials that can warm, illuminate and change colour but that is also easy for anyone to work with, embroider and customise according to their personal style and taste. We are projected towards the future, and this lets us achieve exceptional goals, but we are also human beings with ancestral sensory requirements to satisfy, as well as a congenital need to leave a trace through marks and decoration.

For more info about LAGO STUDIO and to apply for next workshop: The deadline to apply for the second workshop is 25th May.

Now accepting applications for the Lagostudio workshops

We are now accepting applications for the 2014 LAGOSTUDIO workshops. LAGOSTUDIO is the creative soul of LAGO, a laboratory where young talents can develop innovative projects. It is an excellent opportunity for designers and architects to spend ten together days on-site, working side by side with LAGO creatives and technicians.

Lagostudio Workshop

This year, there will be two LAGOSTUDIO workshops. Here are the dates and deadlines.

The application deadline is 18 May 2014.

The application deadline 25 May 2014.

Applications received after the deadlines will be kept in consideration for future workshops.

It is simple to apply. Just fill out the online application form, also sending your CV and project portfolio. LAGOSTUDIO workshop participants will be given a specific brief and guidelines for designing products that are in-line with the LAGO philosophy and mood. Projects deemed especially interesting will be produced by the company, which will reward the designer/architect with economic compensation.


Lagostudio Workshop


The 10 workshop participants will be selected by a committee of prominent figures in the world of design, chaired by Daniele Lago, Creative Director of LAGO. The committee will evaluate the candidates’ portfolios, concentrating on product innovation, compatibility with LAGO style and the maturity of the designs.


The official list of workshop participants will be published on the LAGOSTUDIO website upon confirmation of the participation of all ten designers.


More information, the complete competition announcement and the LAGOSTUDIO products already being produced by the company can be found on the LAGOSTUDIO website. Further information can be requested by sending an email to:


LAGO Community Table @ Turin International Book Fair

The 27th Turin International Book Fair opened on 8 May at Lingotto and will continue until 12 May.

For this occasion, we have set up the Lounge of the Circolo dei Lettori (Readers’ Circle)—Pavilion 5 W07—with a LAGO Community Table where writers, journalists and publishers can meet to talk, share ideas and introduce themselves.

The LAGO Community Table is one of our answers to the need to experience design ‘live’, looking at, touching and using the products. The Community Table is a place for socialising, talking, working and eating, a centre of attraction for making connections and launching an interesting chain of communication.


The area for relaxation and interviews is instead furnished with Air sofas and Huggy chairs.


The theme of this year’s International Book Fair is ‘Good’. ‘Good’ understood in all of its aspects: philosophical, ethical, historical, literary and neuroscientific. But also the concept of the Common Good and of ‘work well done’, for rediscovering craftsmanship in editorial creation and production.

For more information, visit the fair website:

LAGO @ Clerkenwell Design Week

From 20 to 22 May, we will be in London for Clerkenwell Design Week. LAGO will be present at this London design event in three locations: the Clerkenwell Press Room, where we are an official sponsor; the Design Addition area at the Crypt on the Green (underneath St James Church), Clerkenwell Close, where we have set up a lounge corner, and, finally, the courtyard of the Farmiloe Building, furnished with our Lastika chairs.

Something LAGO will be happening at each of these locations. On 21 May, at 6 p.m. in the Clerkenwell LAGO Press Room, ‘Interior Life Conversation‘, a roundtable discussion on the role and responsibility of contemporary interior designers. How can places for life and relationships be created that generate beauty and positively influence the lives of those who use them?

Press Lounge

Discussants will include Daniele Lago, chief executive of LAGO; Angelica Longo, architect and tenant of the Appartamento LAGO Alto Salento, Nigel Coates, architect and designer, and Charles Ganz – Managing Director of The moderator will be Virginio Briatore, journalist and design philosopher.

LAGO Press Lounge

On 22 May at 5 p.m., we will inaugurate the Dolcezza Bonhill coffee shop, a project developed together with 7Gr and located in the Shoreditch neighbourhood, London’s most arty and fashionable neighbourhood.

dolcezza bonhill by lago

Dolcezza Bonhill is part of the LAGO Inside initiative, which is focused on improving the experience of places through design. The space merges the best of Italian food and design culture and revolves around extra-long, welcoming ‘social’ tables that facilitate sharing and human interaction.

dolcezza bonhill

Furnishing with colour: walls

White strikes us like a great, apparently absolute silence. Inside, we hear it like a non-sound, similar to the musical pauses that briefly interrupt the development of a phrase or theme … It is not a dead silence, but rather one that is rich in potential. White has a sound of silence that we can, unexpectedly, understand‘. Thus Kandinsky described the colour white, in his intriguing essay, Concerning the Spiritual in Art.

Appartamento LAGO Pescara

White contains all colours within it, it is its source and we often use it for the walls of our homes, whether because, being neutral, it goes with everything or due to laziness or a lack of creativity. And yet wall colour is not a secondary element of interior design: instead, it is a tool that changes our perception of space and influences our psychic and emotional wellbeing. There is no doubt that a red wall communicates something quite different than a green one. Of course, we do not claim to be big experts in Feng Shui, but most people could use a little advice about how to colour the walls of their homes. Which colours do the experts say are best suited to the various areas of the home?

The entryway

Appartamento LAGO Alicante

A place of transition between inside and outside, the entryway is an opening to our private world, so much so that people who are not welcome are left there, if not at the front door. Travelling salesmen know a bit about this. Curiously, these spaces, which are in and of themselves not very bright, are often not very well cared for, as if to discourage ‘invasion’. And yet they are the first welcome we offer our guests. If you are not so fortunate as to have a charming entryway with an exposed stone wall, like the one in the Lago Appartamento in Alicante, you can make it more welcoming by painting it in bright, luminous colours. You can decide which ones. The entryway is one of the few areas of the home where there are no limits to our choice of colour, a place where we can fearlessly experiment with our personalities.

The kitchen

Appartamento LAGO Bergamo

This is the heart of the home. It is the room that most strongly expresses the concept of family, since it is a place of exchange and sharing. The best colours for the kitchen are ones associated with conviviality, like yellow and orange. Yellow is the colour of cheerfulness, communication, extroversion, the sun and ripe grain. It stimulates digestion, since it helps the assimilation of food. Orange, which you get from mixing yellow with a bit of red, is full of energy without being aggressive. Normally associated with citrus fruit, it stimulates the appetite. One should avoid reds and blues in the kitchen (they are too heavy), while bright shades of green work very well. An alternative to colouring the walls is to leave them white and install a colourful kitchen.

The living room


Relaxation. This is the key word for the living room, the space where we go to relax after a long day of work, and where we entertain guests. The best colours are neutrals, from the brown range: creams, biscuits, brownish-greys. Colours of the earth and natural materials have always been classics of interior decoration. Terracottas are also excellent choices, like red, brick red, antique pink and orange, which help warm up the atmosphere.

The bedroom

LAGO Bedroom

This area needs to be healthful and tranquil. Rest is extremely important to us as human beings, otherwise we would not dedicate a third of our lives to it. For the bedroom, you can choose cool colours (like blue and green) or warm colours (like pink, peach and apricot).

The study

Lago Office

The room dedicated to work and study needs to help us with our organisation, concentration and productivity. The colours that best meet these needs are bright green and yellow, while orange is good for the more creative types, since it stimulates visual memory.

The bathroom

LAGO Bathroom

This is arguably the most intimate room in the home, the place where we strip away our masks and fatigue. Like the entryway, the bathroom is a very versatile space, in terms of colour. Since water is one of the first things we associate with bathrooms, the best hues are blue, turquoise and green, but a peach or antique pink bathroom can also create a gentle atmosphere, perfect for relaxing.

An alternative to paint is wallpaper. There are many different kinds in the LAGO Interior collection, like the most recent design, 3Dots, which is perfect for children’s rooms; Playwall, a Velcroed wallpaper (patented by Jannelli&Volpi) to which you can attach, detach and reattach shelves and cushions, and Luci e Ombre, which invades the room with light patterns coming from imaginary windows.

Take a look at the LAGO wallpapers designed together with Jannelli&Volpi.

Choose the colours for your home from the Natural Wall Painting collection, developed together with Oikos.