Yesterday at LAGO, we welcomed the designers participating in the second Lagostudio workshop, which will be held from 15 to 26 July. It is a very heterogeneous group that, this time around, spans six countries of origin: Italy, Spain, Portugal, Sweden, Russia and Colombia. These different provenances did not, however, not keep them from getting to know each other in a hurry, overcoming linguistic and social barriers, and quickly getting into tune.
What is immediately striking about this second group of designers is that, beyond their different backgrounds, they share a common language, or better, two: interest in design and the ability to work with others.
As soon as they set foot in the building, they scattered throughout the showroom to touch, check out and test LAGO design. It was great to see this interest in functionality, materials and surfaces, since the role of the designer should not be just about designing drafts of imagined products detached from reality, but also encountering real needs and meeting them. And one understands real needs by putting oneself in the shoes of the user, getting tactile experience of a product, maintaining in the design phase a certain degree of adherence to the physical reality of the object.
After a tour of the Lagofabbrica to see the production line up close, the designers were given a brief and, unexpectedly, they decided to work together as a group, focusing on various brainstorming activities. The sharing, exchange, dialogue and participation are palpable. A continuous comparison that perfectly embodies that values that gave rise to Lago.
One of the designers selected for the second Lagostudio workshop is also the winner of the 2013 ADI-FAD Medal (Spanish Association for Industrial Design), awarded each year to newly-graduated young designers.
Through a collaboration between LAGO and ADI-FAD launched last year, the first-place winner of the competition is offered a place in one of the Lagostudio summer workshops. The initiative is another clear expression of the company’s commitment to contamination, staying open to external stimuli and attracting fresh, unadulterated creativity.
“As a young designer, I know that these days it is very hard to find businesses and institutions that are truly seeking new talent,” explains Gennís Senen, the winner of the 2013 ADI-FAD Medal, “and that is why I am so thankful to ADI-FAD, which organizes competitions that give value to our work and help to make us known, and to LAGO, for giving us the chance to demonstrate – concretely – what we are capable of.”
The Design Angel for this Lagostudio group will be Architect Marco Rainò, of studio BRH+, who we will interview next week and with whom we will investigate interior themes that spring from the concept of home.