It’s time for the London Design Festival, nine joyous days dedicated to design that will animate the streets of London from September 18th through the 26th. More than two hundred events will be hosted in just as many hot spots throughout the city. Take a look at the guide to decide what you would like to see. The program can be completely personalized online with My Festival, which lets you tag the events that interest you the most.
I suggest that you start out at the hub, which is to say, the Victoria and Albert Museum, where a packed schedule of shows and breakfasts will give you the opportunity to meet the designers. On one of the museum’s staircases you will find a very cool installation by the artist Stuart Haygarth. It’s called Framed. In effect, Haygarth has covered the stairs with colorful wooden frames.
In Trafalgar Square, until September 24 only (so make a note of it), you can admire the robots of Clemens Weisshaar and Reed Kram.
Don’t miss Tent London (September 23-26) and Brompton Design District, two sections dedicated to young talent. At Tent London the creators of Florence Design Week, the Florentine expo-show dedicated to design, will present the project I-DES – CONTEMPORARY ITALIAN DESIGN SHOWCASE, an initiative dedicated to Design Made in Italy. Designers coming from regions all over Italy will have the opportunity to display their work and gain exposure on the European level. The partnership Florence-London will be reinforced by the presence of international designers at next year’s Florence Design Week, which will take place between May 24th and 29th, 2011.
The festival will end with the fair, 100% Design (Earls Court, September 23-26), a state of the art production.
For those of you who will be in London for the event, don’t forget to pay a visit to our LagoStore on Baker Street. Spencer and his team will be ready to tell you everything, but really everything, about LAGO!
For those who instead must remain at work, do follow the event on Twitter: #ldf10